2010 Surry Hills Festival
Saturday, 10 April 2010
a picnic in the parks
Information for Sponsors
George Bernard Shaw once said ‘I am of the opinion that my life belongs to the community, and as long as I live it is my privilege to do for it whatever I can.’
Partnering with the 2010 Surry Hills Festival
Peer Group Media represent the commercial rights for Surry Hills Festival. If you are interested in aligning your brand with Surry Hills Festival, Peer Group Media is always keen to hear from brands and to answer and discuss potential sponsorship opportunities with you.
For information on sponsorship opportunities for your brand at Surry Hills Festival please don’t hesitate to contact Daniel McMillan at Peer Group Media.
Daniel McMillan
danielm{at}peergroupmedia.com
Phone: 61 2 9552 6333
Event Overview
Produced by the Surry Hills Neighbourhood Centre, the annual Surry Hills Festival has become one of Sydney's premier inner city events supported by the generosity of key corporate sponsors, artists & entertainers and the local Surry Hills community.
The Festival is an important fundraiser for the Surry Hills Neighbourhood Centre's services. The Centre uses the funds raised for a range of community activities including childcare, information resources, English classes, multicultural services, advocacy and information and referral services for all members of the community, especially those in need.
The Festival caters to a diverse audience, with a strong live music, family, multicultural and youth focus. As well as a fundraiser, the festival plays an important community development role and has many cultural benefits. It provides an arena for local artists and artisans by stimulating and supporting cultural activity.
The Festival also enhances local businesses in the area by promoting the area to greater Sydney, and facilitates a positive relationship with residents, businesses and Council.
Festival audiences are entertained throughout the day with live music across several entertainment areas. The market stalls are diverse, inviting Festival goers to browse through the bazaar alleys, to engage with local artisans or to enjoy something sumptuous from the international food areas and much more.
Event details
| Purpose : | The Surry Hills Festival is produced by Surry Hills Neighbourhood Centre as a primary Fundraiser for the Centre's community services. |
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| Date and time : | Saturday 10 April 2010, 9:30am - 6pm |
| Location : | Ward Park, Shannon Reserve, Surry Hills and various other venues across Surry Hills (only for 2010 – back in Prince Alfred Park in 2011.) |
| Entertainment : | The Festival Day provides an amazing mix of Entertainment including:
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| Attendees : | Annually, 90,000 attendees in Prince Alfred Park. Past crowd attendance figures demonstrate the popularity and importance of the Festival to the Surry Hills and broader community. |
| Target Demographics: | Our primary demographic target is males and females 18-45 with a secondary demographic of young families. |
| Cost: | Free. However, patrons are invited to make a gold coin donation. |
| Parking and Transportation: | The Festival site is accessible by bus, light rail and train. |
Media support
A comprehensive media plan capitalises on the momentum that surrounds the Surry Hills Festival. The festival attracts a great deal of media interest. Media releases, strategic advertisements and feature articles appear in the mainstream and street press.
Benefits of Sponsorship
Surry Hills Festival is one of Sydney's premier events. With the large crowds the festival attracts, sponsors have a significant opportunity to position their products and services with both the 18 - 45 demographic and young families.
Sponsorship not only provides an opportunity for businesses to gain high profile advertising and recognition in the Surry Hills area, but also in widely distributed media.