Sponsorship of the Surry Hills Festival
The Surry Hills Festival is a vital fundraiser for the Surry Hills Neighbourhood Centre
Overview
George Bernard Shaw once said ‘I am of the opinion that my life belongs to the community, and as long as I live it is my privilege to do for it whatever I can.’
The Surry Hills Neighbourhood Centre produces the annual Surry Hills Festival as a community development tool and a fundraiser for the Centre's community services. The Centre uses the funds raised for a range of community activities including childcare, information resources, English classes, multicultural services, low cost hall rentals for community and not-for-profit groups, advocacy and information and referral services for all members of the community, especially those in need.
The Festival has become one of Sydney's premier inner city events supported by the generosity of key corporate sponsors, artists & entertainers and the local Surry Hills community. The Festival has a strong family, multicultural and youth focus and houses a great array of children's activities, markets, information stalls, community groups and entertainment. This day has many cultural benefits, by providing an arena for local artists and artisans, by stimulating and supporting cultural activity, and by simply providing a free social and family day. This community festival is also an opportunity to inform residents about services and resources available within the community and in the surrounding area.
The Festival enhances local businesses in the area by promoting the area to greater Sydney, and facilitates a positive relationship with residents, businesses and Council.
Festival goers are entertained throughout the day with live music provided across three entertainment stages and two DJ stages. The 250 markets stalls will provide incredible diversity, inviting Festival goers to browse through the Bazaar Alley, engage with local artisans, enjoy something sumptuous from the International Food areas, kick back in the Chill Zone, and much more. .
Planning and execution of the Surry Hills Festival depends on a large volunteer team, with numbers of volunteers involved in the 6 month lead up to the Festival. We anticipate 100 volunteers will be involved in the 2007, which in itself provides significant opportunities for local people and even those only passing though to get involved in this local event. The pool of volunteers is diverse and typically includes residents of Surry Hills, retirees, students seeking work experience, local community groups and people new to the area seeking to become a part of the community.
Event details
| Purpose : | The Surry Hills Festival is produced by Surry Hills Neighbourhood Centre as a primary Fundraiser for the Centre's community services. |
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| Date and time : | Saturday 13 October 2007, 10am - 7pm |
| Location : | Prince Alfred Park, Surry Hills (corner of Cleveland and Chalmers Sts), close to Central Railway Station |
| Entertainment : | The Festival Day provides an amazing mix of Entertainment including:
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| Attendees : | We are targeting 80,000 attendees. Past crowd attendance figures demonstrate the popularity and importance of the Festival to the Surry Hills and broader community. |
| Target Demographics: | Our primary demographic target is males and females 18-45 with a secondary demographic of young families. A significant proportion of our Festival goers also include a Baby Boomer representation. |
| Cost: | Free. However, patrons are invited to make a gold coin donation. |
| Parking and Transportation: | The Festival site is accessible by bus, light rail and train. Central Railway Station is a short 10 minute walk from the Festival site. |
| What's New for 2007?: | The 2007 Festival is being held on a new date in mid spring at the beginning of the festival season. Festival goers can expect warm weather and extended daylight hours (as compared to the previous late autumn Festival date.) The Festival will commence at 10am, one hour later than previously, providing optimum time for Festival Goers to arrive from outlying suburbs. It will close an hour later at 6pm, to provide for additional afternoon trading. |
Media support
A comprehensive Media Plan is being developed to capitalise on the momentum that surrounds the Surry Hills Festival in the inner city community. Media Releases, strategic advertisements and feature articles will be placed in mainstream Media and Street Press throughout the city.
Our Media Plan includes:
- Sponsorship of Surry Hills Festival by The Drum Media
- Sponsorship of Surry Hills Festival by local community radio
- Sponsorship of Surry Hills Festival by City of Sydney, with Festival listed on the City of Sydney "What's on" page
- Media Releases to mainstream Sydney newspapers
- Media Releases to Street Press
- Media Releases to Family publications
- Media Released to a variety of community language daily & weekly newspapers including -
- Horizon (Russian language weekly)
- O kosmos (Greek language newspaper)
- Australian Chinese Daily
- La Fiamma (Italian language newspaper)
- El Espanol (Spanish language newspaper)
- Nguoi Viet (Vietnamese language newspaper)
- Vannghe (Vietnamese language newspaper)
- O Portuguese na Australia (Portugese language newspaper)
- An-Nahr (Arabic language newspaper)
- The Middle East Herald (Arabic language newspaper)
- The Surry Hills Neighbourhood Centre maintains its own website with a specific section devoted to the Surry Hills Festival. The website provides links to websites maintained by sponsors, as well as featured bands and performers. The website also includes a wide variety of information about the Festival, its sponsors and programme of events.
Benefits of Sponsorship
The generosity of key corporate sponsors, artists & entertainers and the local Surry Hills community has enabled the Surry Hills Festival to become one of Sydney's premier inner city events, as well as a primary fundraiser for the Surry Hills Neighbourhood Centre. With an anticipated 80,000 Festival goers attending this years Festival, sponsors have a significant opportunity to position their products and services with both the 20 - 45 demographic and young families.
Sponsorship not only provides an opportunity for businesses to gain high profile advertising and recognition in the Surry Hills area, but also in widely distributed media. Based on the level of sponsorship, a package of benefits will be negotiated. All Sponsorship Packages are open to discussion and can be tailored to maximize the impact of your partnership with the Surry Hills Festival. Such benefits may include:
- Branding / point of sale
- Company logo on all promotional material for the Festival, including banners, signage, web site, press releases, brochures and posters
- Provision of a market stall to operate an approved activity on the day
- Banner placement on Festival day
- Sponsor’s acknowledgment made in announcements from the main stage
- Stage naming rights
Enquiries
For all enquiries, contact the Festival Director on 0412 214 844 or by email at festival@surryhillsneighbourhoodcentre.org.au.